About B2Beer

After years of brewing in the bootstrapped B2B product space, I realized that best business insights are shared over a beer with friends, colleagues, founders & partners.

You won’t learn this type of insight anywhere else. Hence, this blog's name and idea:

From stable analysis of the user feedback & metrics to unexpected outcomes.
From the uncertainty of approaching a new idea to “here’s what it brought us” and “what we do next”.
From “this is bullshit” to “why didn’t we think of it earlier?”.

There is no one way to do business or launch features. But experience surely helps. I’m here to share mine.

Founders, product managers, marketers, and people interested in gearing their startup to scale the B2B product revenue via product-led growth. Delivered in a professional but slightly sarcastic manner.

If you want a story about scaling to a unicorn status by burning the cash for the win, that's not the right place to look.

My stories are about the nitty gritty on what went right (or wrong) on that path to 2x the annual revenue, MoM. And clever observations along the way.

Who’s behind B2Beer?

I work with bootstrapped startups and scale-ups in the B2B niche.

During my career, I navigated the path from 0-1 several times, and contributed to the 20% growth of a scale-up on the path to 10M ARR (Expandi.io).

Currently helping OWOX BI to grind the data field on a mission to improve the quality of decisions that people make based on data. I'm helping to transform the organization and go-to market model from Sales led to Product-led growth. Working with data pipelines, streaming, transformations, AI in data management and everything in between.

Here’s my LinkedIn if you want to say Hello.

Who is this newsletter for?

Who’s behind B2Beer?